According to Jack Daniel's, the new fire whiskey liqueur is "made of fire". In fact, it consists of the classic Old. No 7 and a spicy cinnamon liqueur - ideal for the shot glass.

Considering that Jack Daniel's is the best-known and best-selling American whiskey brand in the world, you might be scared about the small assortment. Sure, special editions come out here and there, but the "Old No. 7 Tennessee Whiskey" is and remains the star of the company. After more than 100 years of "flagship" sole ownership, the Tennessee Rye, Tennessee Honey, Gentleman Jack and Single Barrel Select gradually came out. Since 2016, the Jack Daniel's Fire is now available: A mix of the Old No. 7 and a cinnamon liqueur with 35% alcohol. Strictly speaking, the fire is no longer whiskey, but actually a whiskey liqueur. The taste is slightly spicy, spicy and surprisingly sweet. And how does the Fire want to be consumed? Well chilled as a shot! The Old Fashioned glass can now safely stay at home, because the new variety will appeal in particular party goers and taste adventurers who usually do not take high-end whiskeys.